As people were urged to spend more time at home to limit the spread of the virus, businesses saw drastic declines in foot traffic.

The movie theater industry faced significant challenges as streaming services posed a major threat to cinema houses.

While some movie theater companies are starting to rebound, one Utah chain is upping the ante in efforts to bring even more customers back to the big-screen experience.

On Wednesday, Megaplex announced a rebranding project in collaboration with the branding agency Matchistic.

The effort aims to recapture the “Mega” in Megaplex, officials said in a press release.

“As we embarked on our rebrand journey, we knew honoring Megaplex’s rich legacy was essential,” said Ashley Havili, vice president of marketing for Megaplex, as part of the release. “Our history is a vital part of who we are, and we wanted to carry that forward while breathing new life into the brand. This refresh is about evolution — staying true to our roots while embracing the future. As we step into this next phase, our commitment remains to create larger-than-life experiences for generations to come.

Megaplex says the rebrand is more than a new logo; it will encompass updated theaters with 100% heated, power luxury recliners, luxury box seats, “Quiet Rooms” in select auditoriums, a state-of-the-art premium large format laser projection system and more, according to the release.

In addition, the theaters will eventually feature bowling, games and enhanced dining options.

A new “first-of-its kind” Megaplex entertainment center in the South Jordan community of Daybreak is expected to open this year and will feature premium large format auditoriums, luxury bowling with lane-side dining, a variety of food and beverage options, games, private events and party space.

“Megaplex is dedicated to making every moment a larger-than-life memory for our guests,” said Britten Maughan, president of Megaplex, in the release.

In celebration of the new rebranding and partnership, on Monday, Megaplex will be offering a free small drink and a free small popcorn or $1 MegaTub and $1 MegaMug refill with any ticket at any of its theaters.