Local News
Megaplex rebranding as part of effort to highlight theater chain’s commitment to the cinema experience
It was five years ago this month when the COVID-19 pandemic kicked into gear, nearly impacting each sector of the everyday lives of Americans. As people were urged to spend more time at home to limit the spread of the virus, businesses saw drastic declines in foot traffic. The movie theater industry faced significant challenges as streaming services posed a major threat to cinema houses. While some movie theater companies are starting to rebound, one Utah chain is upping the ante in efforts to bring even more customers back to the big-screen experience. On Wednesday, Megaplex ...
