Ask Babe: Valuing Holy Cross 'newsletter' program, Super Bowl pins, more

Feb 29 2012 - 8:24pm

Dear Babe: I have a 16-page "newsletter" program dated Oct. 22, 1938, for the University of Georgia vs. Holy Cross football game.

-- Anita Memos, Merrimack, N.H.

Babe: "Newsletters are different than programs," said Phil Regli, a longtime magazine dealer. "It's a school-paper release that talks about the game, plus more about school activities." He said a traditional program would cover both teams with lineups on the center pages. "A newsletter (especially rough), I suspect would go for $40 to $50. The official program with Georgia would be a $150 item," said Regli.

While your 25-cent newsletter from Oct. 22, 1936, shows lots of wear, it still might a hot item for a Holy Cross historian. The Purple Crusaders (as they were known back then) thumped Georgia, 29-6.

The keys to your newsletter are the photos on the front. Four of the six players pictured are members of the Holy Cross Hall of Fame. Ron Cahill was the quarterback, Andrew Giardi was a running back, Alex Delaney was a tackle and Silas Titus was the center. Cahill, Giardi and Titus played together for three years in what the college's website calls "The Golden Age of Crusader Football." The trio led the Crusaders to a 23-3-2 record from 1937 through 1939. Delaney was a year younger. When the quartet was together, the team went 16-1-2 in 1937 and 1938.

Dear Babe: I have Coca-Cola Super Bowl pin collection for the "San Francisco 49ers, Team of the Decade." It is No. 6 of 1,200.

-- Dale Hill, Hemet, Calif.

Babe: There doesn't seem to be a big market for pins such as these.

Based on the photo, Sam Evans of said they might be worth $5-$10 a pin. Da Babe would say that's pretty generous based on prices listed on completed auctions on There was one auction for 18 pins that closed at $70 -- or just less than $4 per pin.

Dear Babe: I went to the 1970 Pro Bowl at the Los Angeles Coliseum. Johnny Unitas was sitting a few seats from me and I got his autograph on my program.

-- Nelson Romero, Riverside, Calif.

Babe: In this day and age of fans with short memories, it probably comes as a surprise to many that the Pro Bowl was played in the L.A. Coliseum for a couple of decades. From 1972 through 1979, it was played in a different NFL stadium with the Coliseum being the site in 1979. In 1980, the game moved to Honolulu and has been there ever since. Basically you have a "cutsignature" of the Hall of Fame quarterback.

"I'd go with a range of $50 to $100. The program itself has some value," said Mike Breeden, a Sports Collectors Digest columnist and autograph expert.

BABE NOTE: Spring training has started, which means 2012 Topps Baseball Series 1 is here, featuring this year's gold theme. The series is loaded with the usual array of inserts, relic and autographed cards. In keeping with the theme, gold coins, rings and pins are embedded in cards of many of the all-time greats and current stars. There are also Golden Giveaway cards that can be redeemed online. For details visit my blog at

(Babe Waxpak is written by Bill Wagner. If you have a question for Babe Waxpak, include your full name and hometown, the card number, year and manufacturer or send a photocopy. Please do not send cards. The address is: Babe Waxpak, Box 492397, Redding, CA 96049-2397 or email


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